This year’s change in the law is going to present a few educational organisations in England and Wales – mainly the FE colleges, I think – with both challenges and opportunities. For the first time, 16-year-olds are no longer free simply to leave school and do nothing, adding to the ranks of the NEETS. Instead, [...]
Category Archives: Marketing
Freelances: “Users, cheaters, six-time losers”? (Bob Dylan, 1965)
Sunday, September 25, 2011
No, generally in our experience they are none of these, but if you are a freelance, here are a few tips that might help keep you in work, together with some reflections on why we’ve stuck with some and not others. First, the quality of the work has to be good. If I as an [...]
Time for a little fresh air
Monday, May 16, 2011
UK consumers are among the most sophisticated – and cynical – in the world. They really have seen it all. One of the consequences is that marketing which impressed in the past now provokes only a yawn or, worse, derision. Take a look at a few 1970s TV commercials if you need convincing. Today, being [...]
